Communication Studies 395-0: Topics in Communication Studies
Section 22: Advanced Theories of Persuasion

meeting concurrently with

Communication Studies 525-0: Seminar: Problems in Communication Studies
Section 23: Advanced Theories of Persuasion
Spring 2007

Readings for Wednesday 25 April

11. The unimodel of persuasion

Kruglanski, A. W., & Thompson, E. P. (1999). Persuasion by a single route: A view from the unimodel. Psychological Inquiry, 10, 83-109. [online via NU]

Petty, R. E., Wheeler, S. C., & Bizer, G. Y. (1999). Is there one persuasion process or more? Lumping versus splitting in attitude change theories. Psychological Inquiry, 10, 156-163. [online via NU]

For further reading from the Psychological Inquiry special issue:

Ajzen, I. (1999). Dual-mode processing in the pursuit of insight is no vice. Psychological Inquiry, 10, 110-112.

Bohner, G., & Siebler, F. (1999). Paradigms, processes, parsimony, and predictive power: Arguments for a generic dual-process model. Psychological Inquiry, 10, 113-118.

Chaiken, S., Duckworth, K. L., & Darke, P. (1999). When parsimony fails . . . Psychological Inquiry, 10, 118-123.

Eagly, A. H. (1999). The processing of nested persuasive messages. Psychological Inquiry, 10, 123-127.

Inkso, C. A. (1999). A balance-logic perspective on Kruglanski and Thompson's single-route approach to persuasion. Psychological Inquiry, 10, 127-137.

Kerkhof, P. (1999). Applying the unimodel to political persuasion. Psychological Inquiry, 10, 137-140.

Lavine, H. (1999). Types of evidence and routes to persuasion: The unimodel versus dual-process models. Psychological Inquiry, 10, 141-144.

Manstead, A. S. R., & van der Pligt, J. (1999). One process or two? Quantitative and qualitative distinctions in models of persuasion. Psychological Inquiry, 10, 144-149.

Miller, N., & Pedersen, W. C. (1999). Assessing process distinctiveness. Psychological Inquiry, 10, 150-156.

Romero, A. A. (1999). The logical form of the unimodel: An argument against information equivalence. Psychological Inquiry, 10, 163-166.

Strack, F. (1999). Beyond dual-process models: Toward a flexible regulation system. Psychological Inquiry, 10, 166-169.

Strahan, E. J., & Zanna, M. P. (1999). Content versus process: If there is independence, can there still be two levels of information processing? Psychological Inquiry, 10, 170-172.

Stroebe, W. (1999). The return of the one-track mind. Psychological Inquiry, 10, 173-176.

Wegener, D. T., & Claypool, H. M. (1999). The elaboration continuum by any other name does not smell as sweet. Psychological Inquiry, 10, 176-181.

Kruglanski, A. W., & Thompson, E. P. (1999). The illusory second mode or, the cue is the message. Psychological Inquiry, 10, 182-193.

For further reading:

Kruglanski, A. W., Thompson, E. P., & Spiegel, S. (1999). Separate or equal? Bimodal notions of persuasion and a single-process “unimodel.” In S. Chaiken & Y. Trope (Eds.), Dual-process models in social psychology (pp. 293-313). New York: Guilford.

Pierro, A., Mannetti, L., Kruglanski, A.W., & Sleeth-Keppler, D. (2004). Relevance override: On the reduced impact of “cues” under high motivation conditions of persuasion studies. Journal of Personality and Social Psychology, 86, 251-264.

Erb, H. P., & Kruglanski, A. W. (2005). Persuasion: Ein oder zwei processe? [Persuasion: One or two processes?] Zeitschrift fur Sozialpsychologie, 36, 117-133.

Pierro, A., Mannetti, L., Erb, H.-P., Spiegel, S. & Kruglanski, A. W. (2005). Informational length and order of presentation as determinants of persuasion. Journal of Experimental Social Psychology, 41, 458-469.

Kruglanski, A.W., Chen, X., Pierro, A., Mannetti, L., Erb, H.-P. & Spiegel, S. (2006). Persuasion according to the unimodel: Implications for cancer communication. Journal of Communication, 56, S105-S122.

Kruglanski, A. W., & Orehek, E. (2007). Partitioning the domain of social inference: Dual mode and systems models and their alternatives. Annual Review of Psychology, 58, 291-316.

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