Communication Studies 395-0: Topics in Communication Studies
Section 22: Advanced Theories of Persuasion

meeting concurrently with

Communication Studies 525-0: Seminar: Problems in Communication Studies
Section 23: Advanced Theories of Persuasion
Spring 2007

Readings for Wednesday 4 April

4. Potential additions to the TPB: descriptive norms (etc.)

Sheeran, P., & Orbell, S. (1999). Augmenting the theory of planned behavior: Roles for anticipated regret and descriptive norms. Journal of Applied Social Psychology, 29, 2107-2142. [online via NU]

For further reading:

Sparks, P., & Shepherd, R. (1992). Self-identity and the theory of planned behavior: Assessing the role of identification with "green consumerism." Social Psychology Quarterly, 55, 388-399.

Okun, M. A., Karoly, P., & Lutz, R. (2002). Clarifying the contribution of subjective norm to predicting leisure-time exercise. American Journal of Health Behavior, 26, 296-305.

Evans, D., & Norman, P. (2003). Predicting adolescent pedestrians' road-crossing intentions: An application and extension of the theory of planned behaviour. Health Education Research, 18, 267-277.

Rivis, A., & Sheeran, P. (2003). Descriptive norms as an additional predictor in the theory of planned behaviour: A meta-analysis. Current Psychology, 22, 218-233.

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