Reasoned action theory (RAT) (2 of 2)

9. Describe the current state of understanding of the determinants of the DN. Explain how the DN might be changed. Give an example of a message designed to influence the DN.

10. (a) Give examples of circumstances in which PBC might plausibly be the focus of a persuader's efforts. (b) Describe the current state of understanding of the determinants of PBC. (c) Describe three means of influencing PBC. (d) Explain how directly removing an obstacle to performance can influence PBC. Distinguish (and give examples of) two kinds of obstacles a persuader might try to remove. (e) Explain how successful performance of a behavior can influence PBC; give an example. (f) Explain how vicarious success can influence PBC; give an example.

11. Explain the strategy of influencing intention by changing the relative weights of the components. To which of the four components does this strategy potentially apply? In what sort of circumstance can this strategy succeed in changing intention? What is the usual pattern of association (correlation) between the AB, the IN, and the DN? What does this pattern imply about changing the weights as a means of influencing intention?

12. What does the research evidence suggest about the general predictability of behavior from intention? (b) Explain how the relationship between measures of intention and measures of behavior is affected by explicit planning about behavioral performance. Give examples of circumstances in which the task facing the persuader is that of encouraging persons to act on existing intentions; explain how a persuader might approach such a task. (c) What explains the effect of explicit-planning interventions on behavior? Does planning make intentions more positive? Does planning increase perceived behavioral control (PBC)? What are implementation intentions? Does planning encourage the development of implementation intentions? (d) Identify two necessary conditions for explicit-planning interventions to be successful.